‘Doctor Strange 2’ Starts With $36 Million Previews – Deadline

SATURDAY AM: Things got better for Disney/Marvel’s Doctor Strange in the Multiverse of Madness last night sent his $85 million ticket sales where we saw it yesterday afternoon $90M (including previews). All this spells for one Opening weekend of $198.8 million – $200 million according to industry estimates, which would be one of the ten best stateside debuts of all time and easily Disney’s best during the pandemic. While Disney has pumped up the global expansion of its streaming service, Disney+, if they’re wondering where consumers want to see Marvel movies, well, it’s on the big screen, not at home. Duh.

Some call Doctor Strange 2 at $200 million. Disney sees conservative $170 million-$185 million. What gives the industry prospects a break is the fact that this sequel isn’t as widely loved as other titles in the MCU that typically get A grades. That buzz could curb things a bit. We’ll see tonight. Doctor Strange 2 gets a B+ CinemaScore, the same grade as the 2016 film, and a handful of B movies in the MCU, including Eternals (B), Thor (B+) and Hulk (B-). Comscore/Screen Engine’s PostTrak is still 4 stars and 82%. On the other hand, there is nothing else on the tent like Doctor Strange 2.

Still with numbers like that Doctor Strange 2, Ticket sales seem to exceed general criticism and reception from the public, and credit goes to the Disney marketing machine for making that happen. It’s an easier feat with an established character like Doctor Strange, who starred in the avengers movies, versus a group of frosh face superheroes like the Eternals. Disney/Mavel created a desire to see how Doctor Strange 2 was sold as a sequel to WandaVision (which was smart for Marvel boss Kevin Feige to tease very early on on press tours; it helps if Marvel doesn’t keep everything so “secret” in their promotions), as well as Spider-Man: No Way Home. There was also an assumption by fans that this sequel would wink at Loki also. Whether that was true (or not), it still sparked curiosity.

If Wall Street bet on the extinction of exhibits during the pandemic, consider those predictions completely wrong, even if Doctor Strange 2 settles near $180 million. This return to Marvel by filmmaker Sam Raimi is estimated to boost total ticket sales this weekend $235 million, that is +18% in the first weekend of May 2019, pre-pandemic. Remember, that was the second weekend of Avengers: Endgame, which took in an astonishing $147.3 million, the second best second weekend of all time at the domestic box office. Some media cynics will say that the public only wants to see Marvel movies. I don’t think that will be true if a


FRIDAY AFTERNOON: Sam Raimi’s Return to Marvel, Disney’s Doctor Strange in the multiverse of madness, looks at a $85M+ Friday in 4,534 theaters according to industry estimates. The number includes last night’s $36M in previews.

From its opening days, that pokes to be the 8th-largest of all time in the United States, after Star Wars: Rise of Skywalker who did $89.6 million and more than Avengers: Age of Ultron which did $84.4 million. Doctor Strange 2 is also the biggest opening day for Disney since 2019 skywalker, their last big blockbuster before the pandemic broke out.

Weekend projections remain wild. many believe Doctor Strange 2 has a chance of $190 million-$200 millionbut if ticket sales start in advance then we can look more into a $180 million 3 days. Mother’s Day is on Sunday and despite Wanda Maximoff being a fierce mama bear, Doctor Strange 2 is not really a movie you would take your mom to.

Last night’s audience for the movie Benedict Cumberbatch-Elizabeth Olsen-Rachel McAdams was 4 stars on Comscore/Screen Engine’s PostTrak with a positive 81%, and the 18-34 audience with 63%. Men over 25 repped 38% (85% grade), boys under 25 24% (79% grade), women over 25 23% (77%) while women under 25 repped 16% (81% grade). So far a final 71% recommendation for the sequel. Diversity demos were 34% White, 30% Hispanic and Latino, 18% Black, and 11% Asian.

In 2nd place for the weekend is Universal/DreamWorks Animation’s the bad guys at $2.5 million today at 3,838 locations, -33% from a week ago, for a third weekend of $11.1 million, -32% and a running total of $58.9 million.

Third goes to Paramount’s Sonic the hedgehog 2 on weekend 5 at 3,358 locations, a Friday at $1.6 million, -37% and a weekend at over $7 million for a running total of just under $171 million.

The fourth goes to Warner Bros.’ Fantastic Beasts: The Secrets of Dumbledore at 3,051 locations, with a $1 million Friday and a over $4 million weekend with an EOD Sunday of $86 million.

A24s Everything Everywhere All at once at 2,000 locations on the 7th Friday gets $900K in fifth place, a $3M+3 day and a running total of $40.9M.



FRIDAY AM: Disney/Marvel’s Doctor Strange in the Multiverse of Madness earned $36 million from previews starting at 3 p.m. Thursday. That’s the second best preview during the pandemic after Spider-Man: No Way Homewas $50 million in December. Overall, it’s the eighth biggest preview achievement ever, trailing behind Avengers: Infinity Warwas $39 million in 2018.

The Sam Raimi-directed film will debut in 4,534 cinemas, making it the seventh largest opening footprint ever. As is typical with any Marvel film, the question is how frontloaded Doctor Strange in the Multiverse of Madness is. Industry expectations are at least $160 million. However you slice it, that’s the biggest opening for Disney during the pandemic, besting Shang-Chi and the Legend of the Ten Rings ($75.3 million), and for exhibitions, it’s a great sign that the summer box office is off to a great start.

Critics aren’t as impressed with this sequel as they were with the first, with 77% certified fresh on Rotten Tomatoes compared to 89% fresh on the 2016 edition. Doctor Strange 2 is also significantly lower than the last Marvel movie, Spider-Man: No Way Home, which yielded 93% certified fresh. That said, 2015 Avengers: Age of Ultron seems like a good comp here. That movie was certified 76% fresh by critics, earning $27.6 million in previews (admittedly, which started at 7 p.m.). Those previews represented 33% of Ultronfirst day box office of $84.4 million, which turned into an opening of $191.2 million. That’s one possible way Doctor Strange 2 could weave its magic.

Doctor Strange 2 also hit the fourth highest Thursday night preview ever for Imax with $4.2 million in ticket sales from 410 auditoriums.

On Tuesday, Disney had $60 million in presale tickets for doctor strange 2, behind No way homeis $120 million.

abroad Doctor Strange 2 for the first two days stands at $85.7 million, which is 12% behind No way home+172% lead over Doctor Strange and +197% ahead of the batter on a like-for-like basis. Like it Batman, Doctor Strange 2 does not have China and Russia in its offshore bookings.

‘Doctor Strange In The Multiverse Of Madness’ Raises $86 Million Over Two Days Overseas – International Box Office

Among regular titles in release, Universal/DreamWorks Animation’s Bad guys closes the second week with $19.5 million and a running total of $47.8 million; on Thursday it did an estimated $555K. A24s Everything Everywhere All at once did $494K yesterday, 30% off, bringing the total to $38.2 million for six weeks. Paramount’s Sonic the hedgehog 2 grossed $410K on its fourth Thursday, bringing its running total to $163.7 million. Focus Features’ second Thursday before the Norman was $400,000, bringing the total to $25.2 million. Warner Bros’ Fantastic Beasts 3 was fifth yesterday with an estimated $380K, -38%, and a three-week cumulative run of $82M.

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